We believe that a key part of our success is The HORAN Way. It sets the standard by which individual and team performance is measured and rewarded. The HORAN Way is embedded in the way we operate and in the value we create for our clients and the communities where we live and work.
Our Mission
We protect your future, today.
HORAN helps clients develop plans to protect wealth and insure lives. It's the foundation of what we do. Our drive for incessant improvement translates to our ability to fulfill our first fundamental value—“Do what’s best for the clients, always”.
Our Purpose
What matters most, each and every day, is helping our clients address three of life’s greatest challenges. We provide planning and investment guidance to build wealth for your retirement and ultimately for the next generation. We design insurance products and services to mitigate the risk of living too long, dying too soon or becoming disabled.
But there's a "why" each associate embraces that goes beyond simply providing plans. We believe good health and true wealth create a better quality of life for our clients and their families. That is why we come to work each day.
Our Values
Since 1948, we’ve been guided by five core values: integrity, commitment, accountability, corporate social responsibility and innovation.
Embracing these core values keeps our clients at the center of everything we do. They are embedded in the way we operate and in the value we create for our clients and the communities where we live and work.
But what do those values mean in action? We are guided by 27 Fundamentals that are engrained in how we live out these values each and every day. We call it The HORAN Way.